Let’s be honest—trying to live cleaner can feel overwhelming. You start reading labels, watching ingredient videos, and before you know it, everything you own suddenly feels toxic.
But here’s the thing: you don’t need to stress or toss everything overnight.
At Candid Naturals, we believe in small, meaningful changes that actually make a difference—and that includes what you're putting on your skin.
So… What’s the Big Deal About Personal Care Products?
Most people don’t realize just how many ingredients they’re using every single day.
According to the EWG, the average woman uses 12 personal care products daily, containing 168 unique ingredients. Men use about 6 products and 85 ingredients.
And a lot of those ingredients? They’re linked to hormone disruption, allergies, reproductive issues, and even cancer (EWG’s Toxic Twelve).
Fragrance is a big one—sneaky and unregulated. That little word can hide dozens of chemicals, including phthalates. Even formaldehyde-releasing preservatives are still used in popular lotions and shampoos (Washington Post).
And while the European Union has banned over 1,300 ingredients in cosmetics, the U.S. has banned only 11 (FDA).
Why I Started Candid Naturals
After many years of navigating this world of labels and misinformation, I wanted to create something simple. Something honest. Something I’d feel good using on my family—and that you’d feel safe using on yours.
Here’s what makes Candid Naturals different:
We Keep It Simple
Every product is made with clean, recognizable ingredients—no junk, no fillers, and nothing fake.
We Make It Multitask
Our products replace 2–3 conventional ones to simplify your routine:
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Tallow Cream = facial moisturizer, dry skin soother, baby lotion
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Tallow Balm = oil cleanser, rash soother, sunburn balm
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Herbal Lip Balm = lips, cuticles, baby cheeks
We Craft with Integrity
Most of our skincare is handcrafted in Wisconsin. Our clean beauty & herbal wellness lines are thoughtfully manufactured in the USA—still clean, intentional, and safe.
How to Start Switching (Without Overthinking It)
You don’t have to overhaul your cabinet in one day. Just start small.
Here’s a realistic, doable plan:
1. Swap Your Moisturizer
Conventional lotions are loaded with synthetic ingredients.
Our Tallow Cream provides pure, rich hydration.
2. Ditch Harsh Cleansers
Gentle oil cleansing supports your skin’s natural barrier.
Try our Tallow Balm, infused with calming herbs.
3. Upgrade Your Lip Balm
Most lip products contain petroleum and synthetic flavors.
Our Tallow Lip Balm is clean enough for babies.
4. Clean Up Your Makeup Bag
Our clean beauty products are free from parabens, talc, and artificial preservatives—without sacrificing performance.
You Deserve Better
This isn’t about fear—it’s about freedom.
It’s about knowing what you’re using and feeling confident in your choices.
It’s about making life a little less toxic, one small change at a time.
With love,
— Sarah
Founder, Candid Naturals
