we're a small business

On a Mission

To help you feel good about the products you use and the impact they have on your health and the environment.

Our ECO-Refill Palette is HERE for all your Clean Beauty Essentials!

Reusable Compacts for Eco-Refills
Reusable Compacts for Eco-RefillsReusable Compacts for Eco-Refills
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Get your Large Magnetic Palette FREE*!

*Just add $60+ in ECO-Refill Clean Beauty products + the palette to your cart and it’ll automatically discount the price of your palette!!


Making Your Life Less Toxic.

Whether you're new to ditching toxic ingredients, or you've been doing it for a while, Candid Naturals is here for you! We believe that the products you use regularly should never come at the expense of your health, or the environment. But we also understand not knowing who to trust, what to look for or where to even start.

How about starting with what's actually inside?

While other brands talk about what's NOT in their products & play hide-and-seek with their ingredients, we take a different approach. We believe in showcasing what's inside - the pure, simple, and natural ingredients that we proudly use.

Don't believe us? Check them out for yourself!

Why Candid Naturals?

  • Handmade/Hand-Selected

    Every product you see here is made in the USA & has been either handmade or carefully hand-selected with you and your family's health in mind.

  • Transparency

    The core of our brand - we believe in full transparency when it comes to ingredients & business practices. You won't find any "green-washing" here!

  • Quality/Purity

    We use ingredients that have been tested for purity, and provide multiple benefits. We personally use & test our products to ensure quality.

  • Nothing Unnecessary

    We truly believe the less ingredients & more natural, the better - ours are free of unnecessary fillers, preservatives, artificial flavors & colors.

  • Affordable

    We know the market well and we also know as a family business how quickly things add up - we do our best to be competitive & help you save!

  • Sustainable

    We use recyclable materials from products to shipping & we're working on refill systems to save you $ and have less waste! (stay tuned)

  • Fast Shipping

    We ship within 1 business day! Most packages get to you within 3-5 days from when your order was placed.

  • Mama-Owned

    We value family, faith & freedom. When you buy from us you're supporting a small mama-owned business that truly appreciates you.

Need help finding your shade?

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What People are Saying

"I've been searching for an actual "clean" foundation since vowing to live as close to non-toxic as I could in January...I've tried multiple "top of the line" brands but was disappointed each time. I just got my hands on this foundation from Candid Naturals and OMG IT CHECKS ALL MY BOXES!"

Amanda F.

"Absolutely in love!!! The primer, foundation, concealer, setting powder, bronzer & highlighter are amazing!!! I couldn’t get over how glowy my skin looked today. Got my haircut earlier & got complimented on my eyeshadow. Love!!! The Melon lipgloss is my life!!! & the red lipstick is a constant go to."

Mariah B.

"I have strictly been using Candid Naturals mascara for about two months now, and I've noticed something. I don't know if anyone else is experiencing this, but I notice that my eyelashes when I don't wear makeup appear to be growing in healthier. They seem to be fuller and they have more length to them!"

Crystal R.

"I tried the concealer this morning. Absolutely LOVE it! Covers way better than the Beauty Counter one I was using!!!"


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