WE'VE BEEN GRATEFUL TO BE SO BUSY THAT WE KEEP SELLING OUT OF THINGS! PLEASE KNOW WE'RE WORKING TO RESTOCK ASAP! WE'LL UPDATE VIA EMAIL - THANKS FOR UNDERSTANDING!
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1.TRUTHFUL AND STRAIGHTFORWARD
2.INDICATING OR SUGGESTING SINCERE HONESTY AND ABSENCE OF DECEPTION
Our Mission & Purpose
At Candid Naturals, our mission is making life a little less toxic, one product at a time, by offering pure, simple, natural health and beauty solutions that you can trust. As a faith-driven, mama-owned business, we prioritize minimal, pure ingredients that multitask, helping you simplify your routines without compromising on quality or safety.
Rooted in transparency and a deep commitment to our community, we’re more than just a brand—we’re a small-town business with a big heart, dedicated to preserving the values that define America. In a world where harmful toxins and synthetic products threaten our well-being, our purpose is to empower you to make small, meaningful changes that have a lasting impact on your health and the environment.
At Candid Naturals, making life a little less toxic is more than just a tagline; it’s the guiding principle behind everything we do, from the ingredients we select to the materials we package in, and the way we connect with our customers.
Now you can try out all 4 of our Skin Care products together with this Discovery Set! It includes trial sizes of our Herbal-Infused Tallow Cream, Face Balm, Repair Serum and Skin & Hair Mist!
"I've been searching for an actual "clean" foundation since vowing to live as close to non-toxic as I could in January...I've tried multiple "top of the line" brands but was disappointed each time. I just got my hands on this foundation from Candid Naturals and OMG IT CHECKS ALL MY BOXES!"
Amanda F.
"Absolutely in love!!! The primer, foundation, concealer, setting powder, bronzer & highlighter are amazing!!! I couldn’t get over how glowy my skin looked today. Got my haircut earlier & got complimented on my eyeshadow. Love!!! The Melon lipgloss is my life!!! & the red lipstick is a constant go to."
Mariah B.
"I have strictly been using Candid Naturals mascara for about two months now, and I've noticed something. I don't know if anyone else is experiencing this, but I notice that my eyelashes when I don't wear makeup appear to be growing in healthier. They seem to be fuller and they have more length to them!"
Crystal R.
"I tried the concealer this morning. Absolutely LOVE it! Covers way better than the Beauty Counter one I was using!!!"
T.L.
Color Matching
Find your best match with our helpful color matching guide!
We've been working hard behind the scenes, changing the look of our logo, website and some of our products - we can't wait for you to check it out! Some new things to note:
-Ingredient breakdown on our skincare listings & a whole page dedicated to some of our ingredients & their benefits