Herbal Tallow Skin Care

The first debut of our new handcrafted Skin + Body line!

we're a small business

On a Mission

To help you feel good about the products you use and the impact they have on your health and the environment.

Our clean beauty

ECO-Refill System

Lets you Mix & Match your own custom palette or compact(s) and reduce waste with refills!

More from Brands We Trust

It's not just about ingredients,

it's about living a simpler life. Making conscious choices about what we allow into our lives, both physically & mentally, can lead to a more fulfilling existence. We understand the challenges of navigating a world saturated with toxicity, even within the holistic health realm. Candid Naturals is here to keep things simple.

We believe less is more...

And we also believe that the products you use regularly should never come at the expense of your health, or the environment. That's why we use minimal, yet effective ingredients, straightforward packaging, & sustainable practices. Instead of hiding our ingredients, or listing what's NOT in our products, we proudly display everything readily on our product pages!

What People are Saying

"I've been searching for an actual "clean" foundation since vowing to live as close to non-toxic as I could in January...I've tried multiple "top of the line" brands but was disappointed each time. I just got my hands on this foundation from Candid Naturals and OMG IT CHECKS ALL MY BOXES!"

Amanda F.

"Absolutely in love!!! The primer, foundation, concealer, setting powder, bronzer & highlighter are amazing!!! I couldn’t get over how glowy my skin looked today. Got my haircut earlier & got complimented on my eyeshadow. Love!!! The Melon lipgloss is my life!!! & the red lipstick is a constant go to."

Mariah B.

"I have strictly been using Candid Naturals mascara for about two months now, and I've noticed something. I don't know if anyone else is experiencing this, but I notice that my eyelashes when I don't wear makeup appear to be growing in healthier. They seem to be fuller and they have more length to them!"

Crystal R.

"I tried the concealer this morning. Absolutely LOVE it! Covers way better than the Beauty Counter one I was using!!!"


Why Candid Naturals?

Made in the USA

Every product you see here is made in the USA & has been either handmade or carefully hand-selected with you and your family's health in mind.


The core of our brand - we believe in full transparency when it comes to ingredients & business practices. You won't find any "green-washing" here!


We use ingredients that have been tested for purity, and provide multiple benefits. We personally use & test our products to ensure quality.

Nothing Unnecessary

We truly believe the less ingredients & more natural, the better - ours are free of unnecessary fillers, preservatives, artificial flavors & colors.


We know the market well and we also know as a family business how quickly things add up - we do our best to be competitive & help you save!


We use recyclable materials from products to shipping & we're working on refill systems to save you $ and have less waste!

Fast Shipping

We usually ship within 1 business day! Most packages get to you within 3-5 days from when your order was placed.


We value family, faith & freedom. When you buy from us you're supporting a small mama-owned business thattruly appreciates you.

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