At Candid Naturals, our mission is making life a little less toxic, one product at a time, by offering pure, simple, natural health and beauty solutions that you can trust. As a faith-driven, mama-owned business, we prioritize minimal, pure ingredients that multitask, helping you simplify your routines without compromising on quality or safety.
Rooted in transparency and a deep commitment to our community, we’re more than just a brand—we’re a small-town business with a big heart, dedicated to preserving the values that define America. In a world where harmful toxins and synthetic products threaten our well-being, our purpose is to empower you to make small, meaningful changes that have a lasting impact on your health and the environment.
At Candid Naturals, making life a little less toxic is more than just a tagline; it’s the guiding principle behind everything we do, from the ingredients we select to the materials we package in, and the way we connect with our customers.
Learn more about some of the ingredients we use and their benefits!
Amanda F."I've been searching for an actual "clean" foundation since vowing to live as close to non-toxic as I could in January...I've tried multiple "top of the line" brands but was disappointed each time. I just got my hands on this foundation from Candid Naturals and OMG IT CHECKS ALL MY BOXES!"
Mariah B."Absolutely in love!!! The primer, foundation, concealer, setting powder, bronzer & highlighter are amazing!!! I couldn’t get over how glowy my skin looked today. Got my haircut earlier & got complimented on my eyeshadow. Love!!! The Melon lipgloss is my life!!! & the red lipstick is a constant go to."
Crystal R."I have strictly been using Candid Naturals mascara for about two months now, and I've noticed something. I don't know if anyone else is experiencing this, but I notice that my eyelashes when I don't wear makeup appear to be growing in healthier. They seem to be fuller and they have more length to them!"
T.L."I tried the concealer this morning. Absolutely LOVE it! Covers way better than the Beauty Counter one I was using!!!"
clean beauty
Receive your palette FREE when you add it to your cart along with $60+ in ECO-Refill products!
TIPS, STORIES & ADVICE - THE BLOG FOR A LESS TOXIC LIFE
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