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Candid Naturals

*Natural Liquid Foundation | Nourish + Perfect

Regular price
$18.99
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Sale price
$18.99
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Shade

    START WITH A: SAMPLE PACK | TRY BEFORE YOU COMMIT <-Click or search for our “Sample Pack” to check them out! We highly recommend samples as we do not offer returns/refunds for wrong color. Please reach out if you need help color matching!

    A nourishing, skin-loving foundation that delivers a flawless finish while supporting your skin’s natural health. Available in 15 shades to match a wide range of skin tones, this foundation balances buildable coverage with lightweight wear, leaving your skin feeling hydrated, smooth, and perfected.

    Star Ingredients + Benefits

    • Aloe Vera Leaf Juice*: Soothes and hydrates skin with natural antioxidants.
    • Rice Powder*: Provides a silky, matte finish and smooth texture.
    • Squalane: Locks in moisture while promoting elasticity.
    • Shea Butter*: Deeply nourishes and softens skin.
    • Chamomile (Matricaria) Flower Extract*: Calms redness and irritation.
    • Tocopherol (Vitamin E): Antioxidant-rich to protect and rejuvenate.

    Why You'll Love It

    This multitasking liquid foundation does more than perfect your complexion. Its creamy, hydrating formula nourishes your skin with organic botanicals and plant-based ingredients, delivering lightweight coverage that feels like a second skin. Ideal for all skin types, it evens tone, smooths texture, and provides a natural, radiant finish.

    How to Use

    Shake well before use. Apply 1-2 pumps to clean, moisturized skin using a brush, sponge, or fingertips. Blend evenly across the face for a seamless finish. Layer as needed for additional coverage.

    For Your Senses

    • Feel: Smooth, creamy, and lightweight.
    • Smell: Subtle hints of vanilla with herbal undertones.

    Simple Ingredients

    Aloe Vera Leaf Juice*, Water, Glycerin*, Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Shea Butter*, Matricaria Flower Extract*, Lecithin*, Tocopherol (Vitamin E), Vanilla Planifolia Fruit Extract*, Oregano Leaf Extract*, Thyme Extract, Olive Leaf Extract*, Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract, [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891), Non-Nano Zinc Oxide (CI 77947), Non-Nano Iron Oxides (CI 77491, 77492, 77499).

    *Certified Organic

    Product Size/Container

    Available in Half (0.5oz) and Full (1oz) sizes. Packaged in a sleek, eco-friendly clear glass bottle with a pump and protective cover.

    **PLEASE SEE OUR COLOR MATCHING PAGE FOR HELP CHOOSING YOUR SHADE, OR ORDER FREE SAMPLES FIRST**

    (We don't want you stuck with a shade you can't use, and we don't want to give you the hassle of having to return/exchange product - if you need extra help with color matching, please reach out to us via chat, email, or social media!)

    Shade Matching Guide:

    Foundation

    Concealer 

    00: Neutral - Very Fair

    0.5: Neutral - Fair

    01: Cool - Fair

    02: Cool - Light

    01: Fair - Ivory

    03: Cool - Light/Medium

    03: Cool - Light/Medium

    3.5: Neutral - Light

    04: Neutral - Light/Medium

    06: Neutral - Medium

    04: Neutral - Light/Medium

    05: Warm - Light/Medium

    07: Warm - Medium/Tan

    02: Light - Warm

    4.5: Olive - Light/Medium

    08: Warm - Tan

    09: Warm - Deep

    10: Cool - Medium/Brown

    11: Cool - Deep Brown

    05: Medium - Tan Beige

     

    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    *Natural Liquid Foundation | Nourish + Perfect
    Making Life a Little Less Toxic
    Proudly Made in America
    Mama-Owned Small Business
    Ethically & Sustainably Made

    Customer Reviews

    Based on 55 reviews
    93%
    (51)
    5%
    (3)
    2%
    (1)
    0%
    (0)
    0%
    (0)
    A
    Anonymous
    Half Size (15ml) / 04: Neutral - Light/Medium
    Looks so natural! Not cakey at all

    Looks so natural! Not cakey at all. And it’s the only clean foundation or concealer I’ve tried that doesn’t cause dermatitis to flare up!

    S
    Stephanie Whitmore
    Full Size (30ml) / 3.5: Neutral - Light *NEW*
    Very clean foundation!!

    I do like this foundation! I tried samples of different shades first and then purchased the small bottle. I have almost empty that, so the large bottle is waiting to be used. I sometimes add a little of the face balm to it in the winter/spring months because my skin is dryer but for summer I don’t. It seems to last the whole day, my face does get shiny by mid-day but I think it’s mostly the heat of the summer. What really sold me are the ingredients! I used Clinique for many years and then my skin started getting irritated. It took me a very long time to find a clean foundation. This is the cleanest one I have found and I tried multiple ones from Ulta Beauty and this is by far the cleanest! I sure hope this company sticks around for a long time!!!

    M
    Maria- Osceola WI
    Full Size (30ml) / 01: Cool - Fair
    Absolutely love using this liquid foundation

    Absolutely love using this liquid foundation everyday! My face has never looked so good and knowing it's all clean ingredients makes it the best!

    J
    Jina Doggett
    Full Size (30ml) / 04: Neutral - Light/Medium
    So Happy!

    I have been looking for a great foundation made with healthy ingredients. I found you through Public Square and I have no regrets. The ability to try samples to get the perfect match is what sold me. Thank you for making a great product!

    T
    Tammy R.
    Half Size (15ml) / 04: Neutral - Light/Medium
    Love it!!

    I tried the samples first and those were great! I found the one I really liked and people noticed the difference! I didn’t tell anyone at work but they noticed and said they could see the difference . I love how easy it goes on and last all day! It is light weight and stays on all day!